Category: BIPOC

Unemployment and African Americans – Blacks need Jobs

African Americans consist of over 41.4 million in the United States. They being the second largest minority have employed themselves mostly in management, science, sales, business and arts occupations. It was found that black women are more into these sectors as compared to black men. With all these facts we discovered that still black Americans have 10.1% unemployment rate and if we see the graph below it illustrates the increasing trends in tenure as compared to other ethnic groups:

Moreover Black Americans have a double unemployment rate as compared to whites, though after February 2014 there has been a decrease in unemployment but the better economy hasn’t worked more beneficially for the blacks. Whenever the progress over economy takes place this minority has the least progress and it works against them briskly whenever the recession starts. In both the sides they are being affected the most. Since we were looking to read details we find some reasons for this cause:

Basically black’s working force employ themselves in lower-wage industries which have the most turnover rates. The degree of uncertainty is more which keeps many blacks out of employment for several months or years. Though US government has made discrimination illegal but still blacks find it hard to completely dismiss that race has no effect on their employment. They possess the same potential as compared to other races but still simple things like their name and complex made them hold back. Moreover the 9/11 incidents made a huge difference as many black Americans were thought to be the conspiring hand, many movedand looked for shelter. A lot looked for new employment and many had lost their trust over the white community. It was quite touching to know that black men age between 40-50 don’t think of having retirement and making new house or even buying a comfortable ride, what they focus on is to survive and remain intact to the present job.

A lot of Black People are looking for new employment and many had lost their trust over the white community. It was quite touching to know that black men age between 40-50 don’t think of having retirement or even buying a comfortable ride, what they focus on is to survive and remain intact to the present job. As the above graphs represent that during the season of 2014 the rate of unemployment stayed above 10% while whites were way below them. If we talk about the recent studies held we can see the graphs of wages have drop for African Americans (Black Americans) by 45 cents and as compared to whites and other ethnic groups there was an increase of 48 cents in wages in last fifteen years.

Last of the facts I want to share is that the jobs did increase over the past five years, there was an increase in the job market for black and figure touched to 2.3 million and if we see the black employment rate it went from 52 percent to 54 percent, as compared to whites their job market increased about 3.8 million. They got an increase of 3.4 percent. So we can interpret that jobs did increase and so does the ratio but not as compared to the whites there still lays a gap that needs to be covered up. It can only happen with time and spirit which human being contains. Lastly a quote that which makes the equality which humans should have:

“If we cannot now end our differences, at least we can help make the world safe for diversity”
(John F. Kennedy)

November 11, 2022
Spotify promotes diversity with annotated playlist series | Mobile Marketer

Brief:

Insight:

Spotify’s “Outside Voice” series that highlights creative people in the BIPOC community aims to connect with younger listeners who tend to be more ethnically and racially diverse than older groups. In developing the series, Spotify Advertising relied on findings from its recent Culture Next 2020 report that surveyed Generation Z and millennials to show how they’re influencing art, technology and culture. Its study found that 62% of Gen Zers said their generation is ready to “rebuild society from the ground up,” while 65% plan to be, or already are, their own boss.

Amid the heightened awareness about racial inequality following the summer’s protests against police violence, Spotify is providing a platform for professionals who are underrepresented in the media and marketing industries to share their stories and opinions, while offering music playlists to provide inspiration to listeners. For example, the audio experience created by Nike’s Juan Reyes includes spoken-word segments titled “The Art of Storytelling” and “Creative Philosophy,” interspersed with dozens of songs from artists including Drake, Kanye West, Wu-Tang Clan and Nipsey Hussle. Vice’s Alyza Enriquez discusses topics like “Bringing My Full Self to Work” and “Being a Good Ally,” and highlights performers such as Abba, Bad Bunny, Fleetwood Mac and Sun Ra.

The “Outside Voices” series comes as Spotify expands its advertising sales even though most of its revenue comes from subscribers to its ad-free platform. Spotify’s ad revenue rose 9% to $185 million in Q3 from a year earlier, while subscription revenue climbed 15% to $1.79 billion, per its quarterly earnings report. The results showed a strong 41% jump in ad revenue from the prior quarter, when many marketers had slashed spending or delayed campaigns because of the pandemic. Spotify’s ad-supported monthly average users (MAUs) rose 31% to 185 million in Q3 from the prior year, while its total user base increased 29% to 320 million worldwide.

Amid Spotfiy’s audience growth, brands are developing campaigns for the platform to reach target audiences and even interact them through smart speakers. Beauty brand Estée Lauder last month for the first time started letting Spotify listeners verbally request a sample of its Advanced Night Repair serum from a Google Home device. Before that, restaurant chain Jack in the Box created a gamified advertising experience that gave Spotify listeners a chance to win free tacos with any purchase. Campbell Soups snack brand Late July ran a takeover “Summer on Spotify” campaign that featured its ads in several customized playlists.

This content was originally published here.

November 13, 2020
Rotaractors promote diversity, equity, and inclusion

A screenshot of the video Big West Rotaract created for the 2020 Rotaract Post Convention.

By Janel Breen, member of the Rotary Club of Cupertino and Rotaract Club of Silicon Valley, General Secretary of Big West Rotaract Multi-District Informational Organization

Let’s play a game. I’m American. What assumptions have you just made about me? My parents are Filipino immigrants. How have those assumptions now changed?

Without realizing it, we make assumptions of people on the little we actually know about them. Everyone has some prejudicial beliefs. It’s how society taught us to think. After all, how did societies like mine define lighter skin as the universal truth for “beautiful”? But we CAN change it. We CAN confront these beliefs if we are intentional about it, but we can’t get defensive. We have to accept that our understanding of the world is changing and to do better with our new knowledge.

My personal journey with Diversity, Equity, and Inclusion (DEI) began a few years ago as mandatory work training (before this, I didn’t think I needed any training). I learned about “unconscious bias” and became uncomfortable with the idea that I could unknowingly and unintentionally hurt someone else’s experience.

I started to learn as much as I could about DEI and how to be an ally – using my privileges which include, but are not limited to, being born in the country I live in and claiming “American” as my nationality, identifying with the same gender written on my birth certificate, and receiving a private high school and college education – to help others that may be oppressed or marginalized. But my progress was slow and completely internal.

Then, the video of George Floyd’s murder in Minneapolis, Minnesota, USA, made headlines around the world. With it, came a much louder call for racial justice and for everyone to do better. At Big West Rotaract MDIO (BWR), we spent hours creating our own Black Lives Matter statement because we wanted to create actionable and lasting change within our own organization, making commitments that we intend to keep.

Our statement was just the beginning of the work we plan to do. We have hosted monthly open forums where Rotarians and Rotaractors can talk about addressing systemic racism in our communities and clubs, added a Black, Indigenous, and People of Color (BIPOC) forum to our big events for our BIPOC community to talk about their experiences, included a DEI session as part of our leadership training, and created a committee tasked with creating resources for Rotaractors to address DEI in their clubs and districts.

We knew this critical topic was bigger than just Big West Rotaract, but how could we reach Rotaractors all over the world? In late 2019, Alia Ali, member of the Rotaract Club of Surrey-Newton, Canada, and I had already applied to co-host a training at the Rotaract Preconvention about how to be an ally and by early June 2020 as tensions grew around the world, we realized that training was more important than we could ever have imagined. As the world went virtual, including the first-ever virtual Rotaract Postconvention, we knew we had a unique opportunity to share our message about addressing DEI within Rotary for anyone to watch on-demand.

We still have a lot of work to do – in our clubs, in our communities, and in ourselves. In reality, the work will never be done and we should embrace the opportunity for continual growth. Although we train on DEI specifically and intentionally, DEI in practice should be part of everything we do including our conversations when we conduct any kind of business within or outside of Rotary. Additionally, the people who attend DEI trainings are typically the individuals who have already begun their own DEI journeys. How do we get the person who doesn’t think there’s a problem to care about DEI? How do we keep working towards change long after the hashtags stop trending on social media?

We do the work that needs to be done and never stop. We commit to practicing this work, day in and day out, within ourselves and through our external commitments, behind the scenes and out in public.

This content was originally published here.

October 24, 2020